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Three powerful views.
One coaching platform.
One coaching platform.
Edge Coach AI listens to your calls in real time, scores your performance against the proven EDGE sales framework, and delivers instant coaching — so every conversation makes you better.
Edge Coach AI doesn't just record — it analyzes, scores, coaches, and tracks improvement across your entire sales organization.
Instant nudges during live calls when you're talking too much, missing discovery questions, or drifting off the EDGE framework.
Four live metrics — Empathy, Discovery, Guidance, Efficiency — scored in real time against the proven Sales Edge methodology.
Post-call grades with category breakdowns and specific, actionable improvement tips you can apply on your very next call.
Track your improvement week-over-week and call-over-call. See which skills are growing and where you still have gaps.
Link calls to contacts and accounts. Build a coaching history tied to each relationship — so you improve with every interaction.
Pull in today's meetings and pre-populate call context automatically. Works with Outlook, Google Calendar, and major CRMs.
Four dimensions of sales excellence — measured and coached in every call. Edge Coach AI brings the Sales Edge book methodology to life with AI.
Establish trust and rapport before diving into business. Demonstrate genuine interest, mirror the prospect's language, and create psychological safety.
Ask the right questions in the right sequence. Use the 5 W's and 3 H's, build gap awareness, and listen far more than you speak.
Guide prospects toward visualizing the solution. Use future-pacing, "six months from now" language, and scale questions to develop urgency.
Respect time, stay on objective, and close every call with a clear next step. Efficiency scores track focus, agenda adherence, and follow-through.
Step through a simulated Discovery call and see how the AI coach tracks your performance in real time.
Walk through a simulated Discovery call with Jake Miller at Acme Corp. The AI coach analyzes speech patterns, scores your EDGE performance, and delivers a full report card.
Simulated session · No phone required
Edge Coach AI coaches every stage of your sales process with tailored scoring rubrics for each conversation type.
Cold outreach & warm referrals
Needs analysis & gap building
BANT & decision mapping
Presenting & proving value
Objection handling & closing
Renewal & expansion calls
Role-play without a partner
Manager dashboards & reviews
Join the waitlist and be first to access Edge Coach AI when we launch the public beta.
Free during beta · No credit card required
Click below to start a live voice conversation with Sarah. She can answer questions and navigate the page for you.